Capture, protect, and enjoy the memories of your life with the new My Passport and My Book Hard drives. In partnership with fuseproject, an award-winning industrial design and branding firm, Western Digital has reimagined the My Passport and My Book hard drives, bringing them to the next level while keeping your needs in mind. The new drives also include an automatic backup solution for a seamless, user-friendly process, and password protection and hardware encryption to keep your memories safer.

PRODUCT: REDESIGNED MY PASSPORT AND MY BOOK HARD DRIVES

TARGET USERS: Perfect for today’s consumer who needs extra storage space to keep their photos, videos, music, and documents safe

PRIMARY FEATURES MY PASSPORT PORTABLE HARD DRIVES:
-New attractive design with textured bottom
-Fits in the palm of your hand
-Trusted portable storage built with WD reliability
-Password protection with 256-bit AES hardware encryption
-Automatic backup with included WD Backup software
-Up to 4TB capacity
-Comes in Black, Yellow, Red, White, Orange and Blue
-Protected by a 2-year limited warranty

PRIMARY FEATURES MY PASSPORT FOR MAC DRIVES:
-Your MacBook computer’s best friend
-New attractive design with textured bottom
-Password protection with 256-bit AES hardware encryption
-Formatted for Mac OS X and Time Machine ready for easy backsup
-Up to 4TB capacity
-Comes in a stylish black color
-Protected by a 2-year limited warranty

PRIMARY FEATURES MY BOOK DESKTOP HARD DRIVE:
-Trusted, high-capacity backup for PC and Mac
-Password protection with hardware encryption
-Automatic backup with included WD Backup software
-Up to 8TB capacity
-Protected by a 2-year limited warranty

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail prices My Passport Portable Hard Drives start at $79.99
-Suggested retail prices My Passport for Mac Drives start at $79.99
-Suggested retail prices My Book desktop hard drive start at $129.99
-All are available from the WD Store at wd.com and at select retailers and distributors
-For more information: wd.com