CVS/pharmacy has introduced an new line of 100% preservative-free vitamins and supplements, radiance PLATINUM, to their stores. The radiance PLATINUM lines include other premium options such as certified non-GMO, gluten free, certified organic, and those suitable for vegans and vegetarians. The Family Vitamin Center on www.cvs.com is an easy-to-use online tool that helps consumers find out which vitamins and/or supplements are right for them.

PRODUCTS: RADIANCE PLATINUM VITAMINS AND SUPPLEMENTS

TARGET USERS: Consumers interested in taking vitamins and supplements to improve/maintain their health

PRIMARY FEATURES:
-Bright design with easy-to-read packaging
-Line includes 44 vitamins and supplements, including probiotics, B-12, and multivitamins for both men and women
-100% preservative-free
-Premium options include certified non-GMO, gluten free, certified organic, vegan-friendly and vegetarian-friendly

PRICING/OPTIONS/AVAILABILITY:
-Prices vary according to vitamin/supplement chosen
-Available exclusively at CVS/pharmacy retail stores nationwide and on www.cvs.com
-For more information: www.cvs.com/radiance