Here’s an easy way to start your journey towards fitness- UP MOVE by Jawbone. It’s an easy to use activity tracker. Just clip or place your UP MOVE tracker anywhere-in the pocket of your jeans, clip it to your belt,sock, bra-wherever you want or with the optional wrist straps, you can wear it on your wrist. It gives you credit for steps taken, exercise and calories burned while also capturing detailed information about your sleep. With the UP App, you learn more from Smart Coach, which gives you personalized guidance that helps you move more each day.

PRODUCT: UP MOVE

TARGET USERS: Consumers who want to get fit, lose weight, and have fun doing it

PRIMARY FEATURES:
-Powered by MotionX technology to provide a comprehensive summary of your daily progress, including steps and sleep
-Includes the pod-style tracking device, a corresponding clip and a replaceable battery
-Made from a durable, nylon-like anodized aluminum
-Comes in 5 brilliant colors with corresponding clips
-Colorful hypoallergic wrists straps are also available in 2 widths: slim and standard
-Uses Jawbone’s free UP App
-Connects wirelessly with UP App through Bluetooth Smart, syncing regularly in the background to track your progress throughout the day and night
-Smart Coach helps you understand what changes you should make and encourages you to move more each day
-Connect with anyone in the UP system. Members of the UP community who have 3 or more teammates are likely to take 1000 more steps per day which equals 10 extra miles per month, according to Jawbone data

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price $49.99
-Comes in a selection of 5 tracker and clip combinations, including Black Burst, Onyx Clip; Blue Burst, Fog Clip; Grape Rose, Purple Clip; Ruby Rose, Red Punch Clip, and Slate Rose, Yellow Clip
-Wrist straps for UP MOVE sold separately ( in slim and standard widths) as single straps for $14.99 and in assorted 3-packs for $29.99
-Wrist straps available in Onyx, Fog, Red Punch, Purple and Yellow
-UP for Jawbone App available for iOS and Android devices as a free download from the App Store and Google Play
-UP MOVE available for pre-order at www.Jawbone.com and will be available for purchase at www.Jawbone.com, www.Amazon.com, Apple, Best Buy and Target stores later this month
-Grape Rose UP MOVE will be offered exclusively at www.Jawbone.com and Best Buy stores
-For more information: www.Jawbone.com