Gillette’s new Fusion ProGlide with FlexBall Technology features a new innovation: a handle with a swiveling ball hinge that moves, adjusts, and pivots to keep close contact with every contour of a man’s face. According to Patrice Louvet, group president of Global Grooming and Shave Care, “The Fusion ProGlide with FlexBall Technology is truly shaving rebuilt to deliver the best a man can get.”
PRODUCT: FUSION PROGLIDE WITH FLEXBALL TECHNOLOGY MANUAL RAZOR
TARGET USER: Current ProGlide users (those who have tested the new ProGlide prefer it 2:1) and men looking for a close manual shave
-Reimagined handle with a swiveling ball hinge which gives a fuller range of motion, responds to contours of the face
-Ergonomic grip for precise control
-5 reengineered blades for less pull and tug
-All Fusion blades fit all Fusion handles
-For the next 6 weeks, fans can follow on Twitter at www.twitter.com/Gillette and on Facebook at www.facebook.com/Gillette to guess some famous figures who will be revealing their shave face.
-“Shaving Rebuilt” tour starts May 12, continuing through June 9. Gillette will be visiting barbershops in Atlanta,Boston, Chicago, Los Angeles, Miami and San Francisco to give select men a chance to try the Fusion ProGlide with FlexBall Technology before it hits the shelves.
-Suggested retail price $11.49, battery-operated $12.59
-Can subscribe online to receive cartridges for about $1 a week through the blade subscription program
-May be pre-ordered now
-Available June 9, 2014 in North America at traditional and online retail stores
-For more information: www.gillette.com