Fitbit Alta HR

Created on Mon, 13 March 2017, 14:37

The attractive new Fitbit Alta HR is the world’s slimmest fitness wristband with continuous heart rate. It proffers the benefits of PurePulse heart rate technology and new Sleep Stages and Sleep Insights, along with Smart Track Exercise tracking and more, to give you deeper insight into what actions you need to take to improve your health. PurePulse heart rate technology offers all-day, continuous heart rate tracking, more accurate calorie burn all day, the ability to see real-time heart zones on your wrist and exercise summaries in the Fitbit app to work out at the right intensity for your health and fitness goals, and allows you to view resting heart rate on your device and trends in the Fitbit app. Sleep Stages monitors and uses your heart rate variability to estimate the amount of time you spend in light, deep and REM sleep, as well as how much time you spend awake at night, so you can better understand your sleep quality. Sleep Insights uses all of your Fitbit data to provide personalized guidance on how to improve your sleep for better health.


TARGET USERS: Consumers interested in improving their overall health and fitness

-All day automatic tracking of heart rate, steps, distance, calorie burn and active minutes
-SmartTrack automatic exercise tracking records activities like walking, running, cycling, elliptical, sports and aerobic workouts in the Fitbit app
-Reminders to Move
-Call, text and calendar notifications
-New Sleep Stages and Sleep Insights
-Up to 7 days of battery life
-Connect with one of the largest social fitness networks in the world through the new Community tab in the Fitbit app for support and inspiration
-Available in black, blue gray, fuchsia or coral classic fitness wristbands with matching aluminum buckle
-Also offered in Special Edition with soft pink classic band with 22k rose gold plated tracker and black classic band with matte gunmetal tracker

-Suggested retail price $149.95; Special Edition Alta HR $179.95
-Available for presale on
-Available online and in stores worldwide, including Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s, Nordstrom, Target, REI and Verizon, early April 2017
-Sleep Stages and Sleep Insights will be available globally with an app update Spring 2017
-Optional Luxe Leather bands in brown, indigo and lavender $59.95
-Optional Luxe stainless steel bracelet $99.95
-For more information: