Amazfit, the second largest wearables manufacturer globally, will be unveiling its full line of wearable activity trackers at CES 2017 this January. They include Moonbeam and Equator, the slimmest and most lightweight activity trackers on the market; Arc, a heart rate, activity and sleep tracker, and Pace, a GPS-enabled smartwatch, heart rate and activity tracker. Amazfit’s trackers are fashion-forward focused, affordable, and boast longer lasting battery life.

PRODUCTS: AMAZFIT LINE OF WEARABLE ACTIVITY TRACKERS

TARGET USERS: Great for consumers looking for high-quality, affordable, easy-to-use wearables

PRIMARY FEATURES AMAZFIT PACE:
-GPS-enabled smartwatch
-On-board media storage for phone-free running, heart-rate tracking, notifications and watch apps
-Always-on circular color LCD touch screen
-Processor: 1.2 GHz Core
-Storage: 4GB Total: 512MB RAM
-Bluetooth 4.0 / BLE + WiFi connectivity
-Battery life: 5 days regular use / 11 days basic use
-Water rating: IP67, resistant to water and dust
-Companion app available for iOS and Android

PRIMARY FEATURES AMAZFIT ARC:
-Advanced activity and sleep tracker with heart rate sensor
-20+ days battery life on a single charge
-Water and dust resistant
-Scratch resistant OLED touch screen for easy access to all data as well as displaying notifications and incoming calls
-Arc companion app for iOS and Android stores all your data; including heart rate, calories, steps, sleep (light and deep), activity, and more

PRIMARY FEATURES AMAZFIT MOONBEAM AND EQUATOR:
-Elegant, slim, lightweight activity and sleep trackers with the appearance of fashion accessories
-Unique hypoallergenic ceramic casing
-Equator band is designed from flexible, comfortable TPU silicone
-Moonbeam band is a leather band with rose gold details
-Automatically tracks steps, distance, calories, and light and deep sleep
-Vibration alerts for call notifications
-10 days battery life
-IP68 water resistant up to 3 feet and 30 minutes
-Companion app for iOS and Android

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Amazfit Pace $159.99, currently available at $129.99
-Suggested retail price Amazfit Arc $69.99, current promo price $49.99
-Suggested retail price Amazfit Moonbeam and Equator $79.99, both currently available for $55.99
-Available through amazfit.com/shop
-For more information: amazfit.com/shop