Apple has released an updated MacBook Air featuring more powerful processors, longer battery life, fast flash storage with prices starting at $899. Called the “perfect everyday notebook” by Phillip Schiller, Apple’s senior VP of Worldwide Marketing, its lower pricing and boosted performance makes it a great choice for Mac users and those who want to try the Mac.

PRODUCT: MACBOOK AIR

TARGET USER The Mac user; anyone who wants to experience Mac in a convenient way

PRIMARY FEATURES:
-OS X Mavericks
-1.4 GHz processor with Turbo Boost speeds up to 2.7GHz
-128 GB flash storage
-4GB memory
-Longer battery life, up to 12 hours on the 13″, 9 hours on the 11″ notebook
-802.11ac Wi-Fi
-Apple’s iWork and iLife apps

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price for the 11″ starting at $899
-11″ notebook option with 256 GB flash storage starting at $1099
-Suggested retail price for the 13″ starting at $999
-13″ notebook option with 256 GB flash storage starting at $1199
-Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8 GB memory, and up to 512 GB flash storage.
-Available now at Apple’s retail stores, select Apple Authorized Resellers, and at www.apple.com.
-For more information: www.apple.com/macbook-air