Expect more from your tablet without having to break the bank to own it! Amazon has made its best-selling tablets even better, with the all-new editions of Amazon Fire 7 and Fire HD 8. Fire 7 is thinner and lighter with an improved 7″IPS display, longer battery life and more for only $49.99. Fire HD 8 boasts a stunning 8″ HD display with over 1 million pixels, a quad-core processor, up to 12 hours of battery life and more for only $79.99. To make these tablets even more valuable, they include Alexa! With a simple, long press of the Home button, you can ask Alexa to play videos, enjoy music, listen to audiobooks, ask questions, shop, find news and weather, and more.

PRODUCTS: NEXT-GENERATION AMAZON FIRE 7 AND FIRE HD 8 TABLETS

TARGET USERS: Consumers looking for premium tablets at a non-premium price

PRIMARY FEATURES AMAZON FIRE 7:
-Thinner and lighter tablet; tumble tests show more durable then the latest iPad
-Improved 7″ IPS display with higher contrast and sharper text
-Quad-core 1.3GHz processor
-Longer battery life, with up to 8 hours of mixed use
-Choice of 8 or 16 GB storage, with support for up to 256 GB storage via microSD card
-Fast dual-band Wi-Fi connectivity
-Front- and rear-facing cameras
-Alexa installed
-Amazon-exclusive features such as Alexa, ASAP, X-Ray, Second Screen, Amazon Free Time, Family Library, Blue Shade, Prime Video downloads and more
-Free. unlimited storage for all Amazon content
-Access to million of movies, TV shows, songs, books, magazines, and games
-New color options include Black, Punch Red, Marine Blue and Canary Yellow

PRIMARY FEATURES AMAZON FIRE HD 8:
-Widescreen 8″ 1280 x 800 HD display
-Quad-core 1.3 GHz processor
-Battery life of up to 12 hours
-Choice of 16 or 32 GB internal storage; up to 256 GB expandable storage via microSD card
-Front- and rear-facing cameras
-Alexa installed
-Amazon-exclusive features such as Alexa, ASAP, X-Ray, Second Screen, Amazon Free Time, Family Library, Blue Shade, Prime Video downloads and more
-Free. unlimited storage for all Amazon content
-Access to million of movies, TV shows, songs, books, magazines, and games
-New color options include Black, Punch Red, Marine Blue and Canary Yellow

PRICING/OPTIONS/AVAILABILITY:
-Suggested retail price Amazon Fire 7 tablet $49.99

-Suggested retail price Amazon Fire HD 8 tablet $79.99

-Pre-order now at amazon.com
-Both will start shipping June 7
-For more information: amazon.com